2011 is here and Black Sheep embarks on its 30th year making the finest knitwear from the highest quality British wool. Much has changed over the last three decades but, as our longest standing friends will see, our core range and values have stayed the same: classic designs, made in England from British yarn.
In our earliest years the sheep grazing in the meadow at Ingworth would be shorn, local spinners would spin the yarn, our knitters would knit it and you would buy it! Fundamentally this has not changed. We have grown a bit now and have to get our yarn ready spun, and many designs are now made on larger knitting machines, but it is still from the sheep’s back to yours with as little flapdoodle as possible.
Old hands will know that quality is what we are about. We expect our products to last, and to look good for years not months. Over the years we have all witnessed the rise of the throw-away society, the dreaded term ‘inbuilt obsolescence’, we all hate it but somehow we feel powerless and, worse, a sense of guilty complicity – Oh dear, you can see where I am going, can’t you? OK, fair enough, buying a Black Sheep jersey is not going to solve any problems the world might have, and is not going to empty any landfill sites. But when you do buy one you will be guaranteed quality of raw material, quality of manufacture and quality of service, and a garment that will keep going for you when others in your wardrobe fall by the wayside. Not wishing to sound too sugary we do care about the garments we produce and expect them to serve you well.
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