The Morgan Motor Company

Morgan Motor Cars Ltd is located in Malvern Link in Worcestershire, an area full of hilly, twisty roads perfect for testing the steering linkage on an open top sports car. The premises – 10 long purpose-built workshops built on a hill – evokes the image of UK manufacturing as it used to be, in old buildings using traditional crafts, hand-making products of great workmanship and high quality. Today these old skills are needed, but are married with advanced technologies, such as the use of superform aluminium moulded sections – for which Morgan was a car industry pioneer in using panel section moulds for its Aero cars –wood engineering techniques and technical paint formulation. This is a cottage industry that has grown up, from its humble three-wheeled roots to a company that can make over 700 cars a year and exports 65%-70% of product to over 30 countries. The business has changed a lot, particularly over the last 10 years, by implementing lean techniques, more training programmes, developing an inhouse styling team and a better arrangement of the site.

http://www.morgan-motor.co.uk/